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Become a certified Sustainable Travel Ally™Agent

A brand NEW program designed and created for Travel Advisors and Agencies to learn the fundamentals of sustainability, how to embed it into business and travel, and communicate with confidence to clients.

Do Less Harm. Create More Good. Redefine What Travel Means

Join Now – Limited Early Offer Exclusive to members of Travel Agent Finder

More travellers than ever are seeking responsible and meaningful experiences. How are you meeting the needs of these travellers?

Hi there, my name is Dayana

Today's travellers care deeply about the impact of their trips, with nearly 80% actively seeking sustainable and responsible travel experiences. And they’re looking for advisors and agencies that they can trust to book responsible and sustainable travel experiences.

In 2017, I launched The Sustainable Traveller because I wanted travel to be meaningful and help people explore the world more responsibly while protecting the places, cultures, and communities we cherish. Now, I’m sharing everything I know to teach you how to adjust business and travel plans to include sustainability initiatives. 

That’s why I created the Sustainable Travel Ally Program.

A travel program that empowers you to be the bridge connecting travellers with destinations and tourism experiences that deliver meaningful local impact and help adapt to and mitigate the effects of climate change.

I’m excited to share all I know about sustainability and guide you through a simple 4-step strategy to confidently bring sustainable principles into your business.

Why Sustainability Matters Now More Than Ever

Infographic on responsible and sustainable travel: Over 70% of travelers prioritize responsible travel. Nearly 70% of Gen Y and Z travelers seek responsible experiences. 80% of luxury travelers want to travel more responsibly. 65% of all travelers make decisions with sustainability in mind. The infographic shows images of a globe, a group of young travelers, travel documents, and a map with a compass.

I’ve spent more than 20 years in travel and tourism and have seen the rise of sustainability amongst travellers. Recent studies highlight this growing trend, and more than 80% of travellers are seeking responsible travel options (booking.com). And almost 70% say that recent global issues have inspired them to travel more responsibly (Viruoso, 2025).

This isn't just a niche; it's a fundamental shift in how people want to explore the world.

Becoming a Sustainable Travel Ally™ will make it easier for travellers to find you and book their next trip with confidence.

Wooden pier extending over turquoise water towards a lush green tropical island with thatched-roof structures and beach chairs

How it Works

 1. Certification

Become a Certified Sustainable Travel Ally and stand out in the industry.

What’s included:

  • Everything in Membership

  • 8-week online course (starting October)

  • Certification as a Sustainable Travel Ally + Consumer Trusted Logo

  • Directory Listing on The Sustainable Traveller website

  • Templates & Tools (strategy, policies, and toolkits to transform your business)

  • Confidence to guide clients seeking sustainable and responsible travel

Certification + 8 Week Online Course: $295 (Launch Offer)*

*Standard price will be $495

Not ready to do the course…

2. Join as a Member

Membership is the first step to becoming a Sustainable Travel Ally, providing access to all the tools, community, and recognition needed to help you incorporate sustainability into every itinerary.

Founding Membership: $9/month or $90/year*

You don’t need to know everything. You just need to be willing to learn and grow with others who share a passion for the future of travel.

*Standard price will be $19/month or $190/year

Why Join?

Travel is evolving, and we need more travel advisors and agencies actively supporting sustainable and regenerative travel.

Being a Sustainable Travel Ally means more than selling trips — it’s about building a bridge:

  • Between travellers seeking purpose and meaning

  • Destinations needing support to adapt and thrive

  • Tour operators are committed to reducing emissions and driving positive impact

This is your first step to becoming a trusted, credible, and conscious Travel Advisor recognised by travellers and the tourism industry.

Add value to your business

  • 4 in every 5 travellers are actively seeking responsible and sustainable options.

  • Stand out as a trusted, forward thinking travel advisor and agency.

  • Support communities and environmental projects that reduce emissions and regenerate and protect ecosystems.

  • Opportunity to offer experiences other agencies do not while leading the way to make travel better.

FAQs

  • The course will launch on Monday, September 1st, and will run for eight consecutive weeks, time 1900 to 2030 AEST. The next course will be first mondya of October

  • Both. It works for solo advisors or multi-agent teams. The strategy and badge is per advisor. However there is an option to certify the team and agency. Contact me to find out more - hello@dayanabrooke.com

  • Recognised advisors are invited to join The Sustainable Traveller™ affiliate network:

    • Earn commission for referrals

    • Get early access to future programs

    • Be featured as a trusted Sustainable Travel Ally™

  • You get one personalised 1:1 session (45 minutes) to tailor your sustainability approach, client strategy, and supplier guide

  • Right now, it’s a one-time early adopter fee and you pay once, get lifetime access, and lock in the full toolkit + badge.
    Later, this will shift to an annual membership model with additional community features, vendor access, and advanced resources. But you get in now at the ground level and for the duration of the initiative. You will need to renew certifications each year.

    • Confidence to guide clients seeking sustainable and responsible travel

    • Certification as a Sustainable Travel Ally

    • Permission to use the trusted consumer logo to signal credibility

    • Listing on The Sustainable Traveller website as a certified advisor/agency

    • Access to policies, strategies, and toolkits to transform your business

    • Connection to a growing community of like-minded advisors and agencies

  • This program was created by Dayana Brooke, a 20-year veteran of the global travel industry, former Virtuoso advisor, and sustainability advocate.
    It’s backed by real industry insight, curated vendor data, and aligned with global sustainability principles and not generic checklists or fluff.

  • The course will be online via Zoom and run as a tutorial. There will be a 25 minute teaching with slides and workbooks, and then 35 minutes to spend putting theory into practice. Time for Q&As at the end.

Ready to become a Sustainable Travel Ally?

Be among the first to join and secure your exclusive Travel Agent Finder Rate. Get early access to advanced tools, bonus resources, and insider support — all designed to certified to.

Individual Membership

$190

$90/year

First 50 Memberships Only*

Includes free Sustainability Guide, invites to monthly live tutorials & recordings, practical resources, and Sustainable Travel Ally Poster.

Best Offer

Individual Certification

$495

$295/year

Certification + 8 Week Online Course*

Includes Membership, Certification Course, Sustainability Strategy & Policies, Directory Listing, Digital Badge and Recognition as an early adopter and founding advisor.

For Boutique Agencies

$1,100

$795/year

Certification + 8 Week Course Up to 5 Advisors*

Includes Membership, Certification Course, Sustainability Strategy & Policies, Directory Listing, Digital Badge and Recognition as an early adopter and founding agency.

*This is a limited launch offer for early adopters as founding members, not subject to future prices, only renewal. After the launch, new individual membership will be $190 per year, individual certification will be $495 per year, and Boutique Agencies will be $1,100 per year.

Let’s Do This

From free resources to professional certification, you’ll have all the tools you need to make sustainability straightforward and simple without any confusion.

Join the Sustainable Travel Ally™ Program

Meet the Expert

A woman with curly dark hair wearing a white button-up shirt and black wide-leg pants, standing against a plain light gray background, smiling at the camera.

I’m Dayana, and I’ve been passionate about sustainability for over 20 years, well before it became known. My goal is to transform the travel industry so that it supports conservation, protects cultures, and fosters community growth.

I know that travel can be one of the most powerful forces for good in the world but only if we choose to travel collectively, consciously, and responsibly. That’s why I created the Sustainable Travel Ally Program: to give travel advisors and agencies the knowledge, tools, and recognition they need to lead this change.

When you join, you’re not just gaining resources; you’re part of a movement to preserve the places and people we love to visit for generations to come. I’ll see you on the journey.

Based in Wollongong, NSW, supporting clients across Australia and worldwide.

In the spirit of reconciliation, I acknowledge all Aboriginal and Torres Strait Islander Traditional Custodians of Country and recognise their continuing connection to land, sea, culture, and community. I pay my respects to Elders past and present and emerging.

Copyright 2025 Dayana Brooke MSc.